ReConvert vs Honeycomb: Which is the Best Choice For Your Store
ReConvert vs Honeycomb: two prominent apps in the Shopify store.
When it comes to Shopify upselling apps, it pays to do your research.
But with tons of options on the market right now, sifting through all of them to find a winning app is a time-consuming task.
Which is why today, we’ll help you speed up that process by comparing ReConvert & Honeycomb to see which one is best.
We’ll compare the apps across a few main sections and see how each one stacks up.
So without further ado, let’s get right into the comparison so you can get right into optimizing your store for more conversions.
ReConvert vs Honeycomb: Upselling Features
To make this as comprehensive as possible, we’ll compare ReConvert and Honeycomb across a few different areas such as analytics, pricing and support. But let’s start with one of the most critical areas: the features of each app and how they can help you to upsell your customers.
One-Click Post-purchase Upsells
One-click post purchase upsells allow you to present offers to customers immediately after they purchase an item before they land on the order confirmation page. Such offers convert very well and are a great way to boost your average order value.
Both Reconvert and Honeycomb allow you to add one-click, post-purchase upsells, cross-sells and downsells to your store..
And on the surface, both apps look pretty similar.
But where they differ the most are the depth of customization, accessibility, and the other features surrounding those one-click upsells.
So on that note, let’s take a look at the post-purchase funnel and Thank You Page editors of both apps.
The Thank You Page & Funnel Editors
While both apps come with default funnels, you’ll probably want to customize each page and offer to fit your store to a T.
And because of that, it’s a general rule that more customization options mean you’ll be able to create a more relevant funnel.
So do the editors of each app allow you to hone your offers?
Let’s take a look at each:
ReConvert’s Post-Purchase Funnel Editor
ReConvert’s editor is super easy-to-use, which means even the least tech-savvy person could have a functional funnel up and running without too much hassle.
This is because it uses a simple drag & drop UI that allows you to seamlessly change, visualize and publish your funnels and pages.
The editor also lets you pick from a whole host of parameters and conditionals for each offer.
From birthday offers to discounts for every order that reaches a certain dollar value, the possibilities are virtually endless with ReConvert.
Honeycomb’s Post-Purchase Funnel Editor
Honeycomb’s funnel editor is no feature to scoff at either.
It allows for much of the same customization as ReConvert, though it should be noted that while most of the options are still available, Honeycomb’s editor doesn’t offer the same amount of depth that ReConvert allows for.
Birthday offers and impression-based conditionals are just two examples of parameters that aren’t available on Honeycomb.
Though the biggest drawback to Honeycomb’s editor is the learning curve behind it, which we’ll touch on a bit later in the article.
ReConvert’s Thank You Page Editor
ReConvert’s Thank You Page is a highly accessible part of the Shopify UI, though the ease of use isn’t its only draw.
The thank you page funnels in ReConvert come with 16 widget options, from birthday collectors to surveys, order tracking, social sharing, and more. Here’s a list that details a few of the most popular ones:
- Pop Up Timer
The pop up timer widget allows you to create discount offers with urgency to increase conversions. These discounts can be managed via the in-app UI and the timer itself can be customized to match your store’s unique style.
- Order Tracking
ReConvert offers an on-page order-tracking widget for your customers’ convenience. This makes for a better user experience and can reduce the amount of queries to customer support for help getting access to a method for tracking purchases.
- Reorder Button
The reorder button allows you to offer customers discounts if they make the same exact purchase twice. This widget is especially useful for stores where customers tend to buy in bulk.
- Birthday/Survey Collectors
Birthday and customizable survey collectors allow you to collect invaluable customer data after the purchase. You can then use this data in retargeting campaigns or to reoptimize your store.
Overall, the level of customization for ReConvert’s thank you pages is unmatched, and with over 31,000 stores using the app- it’s able to fit into virtually any niche you need it to.
Honeycomb’s Thank You Page Editor
Honeycomb’s thank you page editor is very similar to its funnel editor in both design and utility.
With quite a few options, it definitely holds its own in the space, though it still doesn’t quite match ReConvert’s level of depth.
This is due to the lack of widgets available to tailor thank you pages to your specific store. A lack of widgets means it’s a bit more challenging to maximize a store’s conversion rate.
It also comes with similar accessibility issues as the Honeycomb funnel editor since it uses the same UI.
Managing Discounts in the Apps
The discount management features on both apps are similar at first glance, but a deeper look shows there are more than just a few slight differences between them.
ReConvert allows you to take discount options to the next level.
With ReConvert, you can set discount funnels to trigger on conditionals (order value thresholds, customer devices, etc.), as well as flat rates, percentage discounts, and more.
These discounts can then be sent out according to various customer segments.
You can offer returning customers a 30% discount of their cart value is over $50, for instance. Or you could set discounts to trigger based on past purchase history.
With ReConvert’s segmentaton features, the discount management opportunities are virtually endless, though we’ll touch more on segmentation in the next section.
Honeycomb offers much of the same features, though most of them don’t go as deep. (i.e., lack of flat vs percentage discounts, etc)
Overall, while Honeycomb offers some of those options, we’d like to see more customization of discounts to have more control over a store’s offers.
An offer that works for one customer might not be the best offer for another, which is why segmentation is so vital.
A top-performing store shows different sets of items and offers that depend on individual customer tendencies. So top-notch control over segmentation is a must for stores moving high volumes of product.
Segmentation of your audience allows you to craft the perfect offer for each group of customers you have and deliver each where it’ll serve your store best.
So how do these apps stack up in this category?
Though, similarly to the previous category, ReConvert allows you to dive quite a bit deeper into things with more parameters than Honeycomb offers.
ReConvert allows you to take full advantage of customer segmentation. It allows you to show funnels based on previous customer purchases, device type, past shopping behavior, even down to the specific operating system or browser someone is using.
How can this all be used?
As mentioned in the last section, ReConvert advanced segmentation allows you to create offer triggers based on the smallest details.
Do most of your high-ticket conversions come from mobile users? Use ReConvert to set a 15% discount trigger for mobile users whose cart value exceeds $100.
Find that users who buy dog food tend to make return purchases every month? Offer a discount if they make a bulk order of multiple bags at once.
Do first time customers bounce at a significantly higher rate? Set a discount timer to pop up for first time users to entice them to make the purchase.
Advanced segmentation gives merchants the power to supercharge their storefronts to get the highest conversion rate possible.
While both apps allow some level of customization for funnels- with various filters and conditionals on offer,
Honeycomb offers options for device segments and country filters, but doesn’t offer the same level of segmentation on offer with ReConvert.
Which App Has Better Analytics?
One of the most important pieces to any store is the customer data.
Orders, revenue, bounce rates- it’s all critical information that you can use to optimize your approach going forward.
So which of these two has the better analytics suite?
Let’s look at the dashboard for ReConvert:
As you can see, ReConvert has a diverse set of metrics that give merchants a top-down overview of their store’s numbers.
- Revenue – Allows merchants to get a general idea of the store’s revenue at a glance. You can also compare the store’s total revenue against the revenue specifically generated by ReConvert.
- ReConvert AOV – Allows merchants to see the direct result of ReConvert’s funnels and thank you pages on their store.
- ROI – Another at-a-glance metric that shows the ROI for every dollar spent on ReConvert.
- Thank You Page Conversion Rate – Helps merchants see how effective their current thank you pages are by comparing impressions to the total conversions they generate.
- And More
When it comes to reporting, Honeycomb’s reporting suite is quite serviceable too:
It gives a decent view of your numbers each month and a nice visual representation to get a better feel, though we’d prefer there to be a few more critical metrics for the store.
At the moment, while still helpful, honeycomb’s reporting is a bit on the basic side.
Reconvert has easy integration opportunities with some of the best Shopify apps out there.
From Mailchimp and Loox to SMSBump, the list isn’t finished growing yet.
Use Loox Photo Reviews to showcase social proof in your funnels and boost customer trust.
Or tie in apps like Wiser Recommendations, which curate specific product recommendations tailored to each customers tendencies.
ReConvert even has integrations with Klaviyo and Mailchimp, which allow you to automate your email flows and send out tailored marketing messages.
This means that you’ve got the opportunity to further customize your store and offers to create funnels specifically for your audience.
And the best thing about these integrations is that you can easily plug each one into your funnel with the click of a button. No hassles or workarounds to get both apps working together.
At the moment of writing this, while certain apps are compatible with Honeycomb, it doesn’t come with much in the way of integrations, which means it may be difficult to implement if your store already relies on apps that may conflict.
A Bonus Feature: The ReConvert Magic Designer
One common issue with Shopify stores is the interactions between plugins, apps, and widgets.
The more widgets you add to any particular page, the more you’ll have to customize each one to match the rest of your store.
Want to do a small redesign and color swap for a Christmas sale? Have fun editing each and every widget and page to match the scheme.
Well, if you’re not using ReConvert, that is.
ReConvert brings the Magic Designer feature to the table to help alleviate this issue.
With the magic designer, ReConvert syncs each of your widgets to your main theme and takes care of the design-matching aspect for you.
It’ll keep things synced across your store’s pages to save all the hassle of managing widget after widget.
ReConvert vs Honeycomb: Pricing
With ReConvert, we don’t believe in offering extra features for our most premium customers, everyone gets all of the features, even if they’re using the free plan.
This is because ReConvert pricing scales with growth rather than the number of features you want, meaning you’ll never have to pay more than you need to to keep using the product or get access to more features.
Not only that, but ReConvert’s pricings structure scales with orders rather than impressions. Meaning the app only costs you money if it’s making you money.
Honeycomb’s pricing comes with multiple plans.
The most significant two factors between them is that you can “white label” any of the premium plans, and the number of funnel impressions that each plan allows.
Here’s what each plan costs, and the limit of funnel views for each one.
While a no-commission policy seems great on the surface- it does come with its costs.
With a funnel view-based pricing plan like Honeycomb’s, for instance, you’ll still have to pay the subscription even if it doesn’t result in any sales.
Rather than paying a small percentage of the profit from your funnels, you’re paying an upfront regardless of how much profit the app generates.
The second drawback with a more rigid pricing structure is that you might have to pay for a higher tier, even if you barely meet the requirements.
Need the capacity for 6000 monthly funnel views? You’ll still have to upfront the cost of the platinum plan.
Getting Started with Each App
Both apps follow the same procedure for installation.
Download the app to your store, click enable, and then navigate to the settings to switch your default checkout app.
Though the processes are super simple on each app, ReConvert does add the nice touch of making that last step clear on the homepage:
Which App Has the Better UI & UX?
App design and UI
One of ReConvert’s many strengths is how easy it is to design compelling upsell funnels for Shopify merchants.
ReConvert’s UI uses simple drag & drop features to help keep the whole process intuitive, as well as automatic optimization for your campaigns as time goes on.
This means that you can view each funnel in a visual, top-down manner that makes it easy to understand and edit each step.
And once the funnels have been built, it’s easy to see what they look like with ReConvert’s preview feature.
Upon first booting up the Honeycomb app, you wouldn’t be alone if you ended up a bit lost. The UI that comes with Honeycomb has a decent learning curve.
While it isn’t necessarily a bad UI, designing Honeycomb upsell funnels is undoubtedly not the most intuitive process.
It comes across almost like programming, with a series of text-based if-then statements and conditionals, each followed by a series of optional checkboxes.
Ultimately, the funnel-building suite is a bit challenging to visualize, edit, and wrap your head around, even if it doesn’t have any of the aforementioned technical flaws.
We’d like to see some features that help visualize funnels and make building them more accessible to newer users.
ReConvert vs Honeycomb: Customer Support
As we mentioned earlier, quick and helpful customer support is critical when it comes to Shopify apps, and ReConvert doesn’t disappoint on this end.
From a 24/7 live chat to a phone line and email ticket system, ReConvert offers plenty of ways to get in contact and resolve any issues as quickly as possible.
We even performed an anonymous test to see how fast response times were, and with a 3-minute response time via live chat- ReConvert did not disappoint.
When it comes to customer support for eCommerce stores, 24/7 access to quick fixes is critical.
When your store (and its revenue) is on the line, each minute, hour, or day that passes is tons of profit down the drain.
Which is why customer support is in the cons section for Honeycomb. Unfortunately, the app doesn’t offer 24/7 support or a live chat- Instead, they opt for a ticket-based system and helpdesk section.
When comparing ReConvert vs Honeycomb, the former had a distinct advantage from the get-go:
While both apps boast a ticket-based email system and FAQ section, ReConvert offers a live chat and phone line.
Speedy responses from customer support are critical when it comes to stores generating tens of thousands in revenue; even an hour response time could be disastrous if there’s an urgent issue.
Testing Support Team Response Speeds
In the name of fairness, we anonymously put both channels to the test.
ReConvert’s support team was able to give us a response within 3 minutes via their live chat- which then led to the opportunity to a live conversion to fix any issue we had
Honeycomb, on the other hand, took just under 30 minutes to respond to our request via email.
Thirty minutes isn’t too shabby, I think you’ll agree – but if you’re at peak sales on BFCM and something goes awry – you could be losing thousands of dollars in the time it takes to find a solution.
Not to mention, if the issue at hand required a longer fix, you’d have to wait for another email response, and lose even more revenue.
ReConvert vs Honeycomb: Which is the Better Shopify App?
So, with all of that being said, it’s time to ask the final question:
Which one wins in today’s matchup between ReConvert vs HoneyComb?
Our pick goes to ReConvert.
ReConvert offers a few advantages over Honeycomb, most of which come down to depth of customization.
The 16 widgets available for ReConvert thank you pages allow merchants to tailor each funnel to the most minute details, while the third-party integrations like Klaviyo make it easy to implement the app even if plugins are already in place.
Pair this with the advanced segmentation features and detailed discount management and it’s no wonder why ReConvert has those 2,900+ reviews.
Compare that to Honeycomb: While Honeycomb is a strong contender, it offers much of the same features that ReConvert does- But without quite the same level of depth.
And the lack of near-instant customer support is the final nail in Honeycomb’s coffin.
All in all, with the easy-to-use UI, 24/7 support, and plenty of integrations for third-party apps, it’d be hard not to go with ReConvert.
Especially when you can try it for free today.
Click here to start your free trial of ReConvert today.