How to Boost Your BFCM Sales with ReConvert (Step-by-Step)
Black Friday and Cyber Monday are just around the corner, and it's the perfect time to maximize your profits in e-commerce. This final quarter of the year is when the industry really takes off, as people look for gifts and expect enticing deals.
So, as a store owner, how can you not only meet these expectations but also capitalize on this opportunity to increase your average order value?
This guide will show you how to set up ReConvert in just a few minutes to create a tailored template for Black Friday and Cyber Monday, ensuring your post-purchase experience is just as optimized as your pre-purchase one.
Everything you need to know is covered in the video below, but if you'd prefer to read the steps, then we've included those below too.
How to Configure Your BFCM Funnel in ReConvert
Let's kick off by setting up a BFCM funnel that'll drive serious sales for your brand this BFCM.
Step 1: Access Your ReConvert Dashboard
Log in to your Shopify admin. If you don't have ReConvert, go to the Shopify app store and install it for free. It's a powerful tool focused on enhancing the post-purchase experience, the most overlooked aspect of retaining customers and increasing the average order value.
Step 2: Create a New Funnel
Once you're in the ReConvert dashboard, click on "Create New Funnel". For this purpose, choose "Conversion Monster" as the starting point. It's a versatile starting template that can be easily customized.
Step 3: Edit Your Funnel
This is where the magic begins. Adjust the discounts to align with the BFCM spirit. Consider offering a higher discount post-purchase, as customers have already demonstrated their trust in your brand. This is also an excellent opportunity to show your appreciation.
Step 4: Rename Your Funnel
Double-click to rename your funnel. Choose a name like "BFCM 2023" to keep it distinctive and easily recognizable.
Step 5: Set Triggers (Optional)
Decide whether you want to apply this funnel to all orders or limit it to specific ones based on your triggers. This allows for a more targeted approach, ensuring the BFCM template is seen by the right audience.
Fine-Tune Your Post-Purchase BFCM Offers
Now let's look at how to fine-tune your post purchase funnel for maximum impact this BFCM.
Step 1: Edit Your Upsell and Downsell Offer
Adjust the text to highlight the exclusive BFCM deals. This is your chance to remind customers of the incredible value they're getting. Optionally, tweak the timer or colors to match your branding.
Step 2: Update Your Thank You Page Buttons
Change button colors to match your BFCM theme. This small touch ensures a cohesive look throughout the entire process, from purchase to thank you.
Step 3: Optimize Your BFCM Pop-Up
This is a crucial element for catching your customer's attention. Adjust text colors, images, and timers for a polished BFCM look. Make sure it stands out and clearly communicates the exclusive offers.
Step 4: Add a BFCM Banner (Optional):
Utilize the "Image with Text" section to add a BFCM banner. This gives your page that extra holiday flair and can further entice your customers.
Step 5: Save And Activate Your BFCM Post-Purchase Funnel
Finally, save your funnel and ensure the BFCM template is at the top of your list. This is vital for maximum visibility, especially during the BFCM frenzy.
Use the BFCM Template to Boost Sales
ReConvert's conversion monster funnel template is readily available and easily customizable. Implementing it for your store is a breeze. Simply select the BFCM template and customize it with your specific BFCM discounts and offers. Remember, you can always refine it to perfectly suit your brand's needs.
By following these steps, you'll have a finely-tuned post-purchase experience that complements your BFCM deals, ensuring your customers have a seamless shopping journey.
9 Extra Tips for More Sales This BFCM
Ok with ReConvert set up, let’s talk about more powerful BFCM marketing strategies that’ll help you generate even more sales.
Here's 10 black Friday marketing strategy tips to ensure you make the most of this year’s sales bonanza:
1. Define Your Goals & Strategy
Before you dive into the Black Friday frenzy, set specific, measurable goals. For instance, aim to increase overall sales by 30% compared to last year, or target a 20% rise in average order value.
Lots of merchants just focus on trying to sell more. While this is a worthy goal, it’s better to get specific about what you want to achieve. Having clear objectives will provide direction for your marketing efforts.
Review what worked well for you last year and ask ‘how can we improve this?’ For example, you might find that your organic social media campaign drove barely any sales, while your BFCM email strategy drove 60% of conversions. Use last year's results to figure out where to prioritize your efforts this year.
2. Build the "Early Access" Email List
Encourage customers to sign up for early access to your Black Friday deals. For example, offer a 15% discount to subscribers who join before a certain date. This exclusive access not only makes them feel valued but also gives you a head start in generating excitement and building anticipation.
A great way to do this is with a pop-up. Between now and BFCM you’ll likely have a lot of customers checking out your products, who won’t convert. But a pop-up can capture a portion of them. And combined with your email campaign - you’ll bring many of them back to purchase over the BFCM holiday weekend.
3. Offer a "Deal of the Hour"
Throughout Black Friday, introduce a "Deal of the Hour" concept. For instance, from 9 AM to 10 AM, offer a popular product at an exclusive discount. Create a dedicated landing page showcasing these hourly deals and promote it on your homepage and social media channels.
If you have a mobile app, pushing your email list to download the app before BFCM allows you to send push notifications about your hourly deals too. In a crowded BFCM inbox, push notifications are an awesome way to keep your brand top of mind for interested shoppers.
4. Targeted Discounts
Instead of a one-size-fits-all discount, consider offering tailored discounts based on customer behavior and preferences. For example, if a customer frequently purchases from a specific category, offer them a higher discount in that category. Tools like email marketing platforms can help you automate this process.
ReConvert is also an amazing way to implement this strategy. You can use triggers and segmentation to personalize your offers based on a customer's shopping history, making them very difficult to resist.
5. Utilize a Black Friday Spin Wheel
Engage your customers with a gamified approach. Implement a Black Friday spin wheel on your website. For example, when a customer lands on your site, they're prompted to spin the wheel for a chance to win a discount or a free product. This adds an element of fun but also gives customers an incentive to continue with their purchase.
6. Minimum Purchase Promos
Encourage customers to increase their order value by offering enticing promotions for reaching specific spending thresholds. For example, "Spend $100 and get a $20 gift card for your next purchase." This not only boosts your revenue but also rewards your most loyal customers.
7. Countdown Timers for Limited-Time Promos
Incorporate countdown timers strategically. For example, have a banner on your homepage counting down the hours and minutes until a special offer expires. This creates a sense of urgency, compelling customers to make quick decisions, especially when presented with time-sensitive offers.
8. Combat Cart Abandonment
Implement strategies to reduce cart abandonment rates. For example, set up an automated email sequence for abandoned carts. The first email can offer a 10% discount to entice the customer back. Follow up with a reminder email and, if possible, offer additional incentives like free shipping. FInish off with a third email reminding them that their discount is about to expire for best results.
9. Communicate Shipping Times and Support Links
Be transparent about shipping times, especially during the holiday rush. For example, clearly state estimated delivery times on product pages and in the checkout process. Additionally, prominently display customer support links to ensure shoppers have easy access to assistance if needed.
By incorporating these practical strategies, you can navigate Black Friday and Cyber Monday with confidence. Tailoring your approach to your specific audience and product offerings will set you up for a successful sales event. Happy selling!