12 of the Best Shopify Clothing Stores (& what they can teach you)

If you're thinking about launching a Shopify clothing store, you're already ahead of the game. 

With the global retail sales of apparel and footwear reaching $1.9 trillion, it's clear that the online fashion industry is booming - and online shopping is driving the bulk of this growth. 

That's why it's essential to stay ahead of the competition and find new and exciting ways to stand out. 

In this blog post, we'll showcase some of the best Shopify clothing stores, highlighting their unique web designs, compelling marketing tactics, interesting brand stories, and more

These Shopify clothing stores have cracked the code for ecommerce success, and we're excited to share their strategies with you. 

So buckle up and get ready to be inspired - Let's explore the best Shopify clothing store examples now!

The Best Shopify Clothing Store Examples: 12 Awesome Brands to Learn From

Although they often sell to different audiences, the best Shopify apparel stores have a lot in common. As we explore each of the stores below, you’ll see how most of them implement the similar tactics and strategies to attract and convert customers. 

So, even though the context may be different, when you focus on the underlying principles of marketing and conversion rate optimization, you can apply the lessons to your online clothing store no matter what type of apparel you’re selling.

1. Outdoor Voices

shopify clothing store example

Outdoor Voices is a popular athleisure brand that offers comfortable, stylish and functional clothing for people who love to stay active. The company was founded in 2014 by Tyler Haney and is based in Austin, Texas.

Outdoor Voices’s Shopify clothing store offers a seamless shopping experience for customers. The store is easy to navigate and features a range of products, including leggings, sports bras, shorts, and tops. Customers can browse products by category, color, size, and price, and read reviews from other customers.

One of the best things about this store is their product photography. The brand has done an awesome job of creating beautiful images for each product in their inventory.

Great product photography is key when it comes to building high-converting Shopify clothing stores. Because unlike in regular stores where shoppers can try-on your clothes, in eCommerce, shoppers have to rely on images to make a purchasing decision.

Along with awesome images, another perk you should consider offering is free returns. This takes the risk out of the decision for customers. It gives them the confidence to buy because they know the item doesn’t fit, they can simply send it back and get a refund.

Shopify clothing stores need good product photography. Use a mixture of lifestyle and product shots for maximum conversions. Offer free returns to boost your conversions even higher.

2. Everlane

The next Shopify clothing store example is Everlane. Everlane is an American clothing and accessories brand that was founded in 2010 by Michael Preysman. The company is based in San Francisco and operates primarily through its shopify storefront. 

Everlane's mission is to create high-quality, sustainable clothing and accessories at an affordable price point with a minimalist vibe and to promote transparency in the fashion industry.

One of Everlane's unique features is its "radical transparency" policy, which provides detailed information about the company's supply chain and manufacturing processes. 

For each product, customers can see information such as the factory where it was made, the materials used, and the true cost of production.

shopify apparel store example

Everlane's Shopify store has a simple and clean design that emphasizes the brand's values of minimalism and transparency. The store is a super example of eCommerce merchandising done right.

It’s easy to navigate, features high-quality images, includes detailed descriptions, and follows their general theme of less is more.

Quality ecommerce merchandising is critical for your shopify brand because it directly influences the customer experience, drives sales, promotes loyalty, and differentiates you from your competitors.

3. Deadstock

When it comes to popular Shopify clothing stores, luxury doesn't always equal success. Deadstock is a Shopify clothing brand that focuses on delivering high-quality, vintage-inspired streetwear. Thes store features subtle pop-ups that offer tempting incentives for visitors to sign up and make purchases.

Deadstock's homepage is clean and simple, highlighting the latest collections and popular products. The brand's emphasis on quality is reflected in their product photography, which features close-up shots that showcase the details of each piece.

In addition to selling products, Deadstock's website also features an editorial section that offers relevant content on fashion, music, and culture. This approach creates a well-rounded e-commerce experience that resonates with their target audience of fashion-conscious streetwear enthusiasts.

If you're looking for inspiration on how to create a successful Shopify clothing store that balances style and substance, Deadstock is a great example to follow.

4. Taylor Stitch

shopify clothing store example

Taylor Stitch is one of the top clothing stores that use Shopify. They’re a San Francisco-based clothing company that produces high-quality men's clothing, including shirts, jackets, pants, and accessories. 

Their products are known for their timeless design, durability, and sustainable materials. Taylor Stitch was founded in 2008 and has since built a loyal following of customers who appreciate their commitment to ethical production and environmentally friendly practices.

While there’s a lot to like about Taylor Stitch’s store, one thing we love is the way they’ve optimized their Shopify checkout page.

There’s two things to learn here. First, notice how they’ve added a subtle little upsell to their checkout page at the top of the page.This type of offer is awesome for increasing your average order value and boosting profitability - something you should focus on in the fashion vertical where margins can be a little slim.

Secondly, Taylor Stitch also adds a ‘why choose us’ section which reinforces the benefits of completing your purchase. These two simple strategies can help you simultaneously generate bigger orders and achieve a higher conversion rate - two things that’ll have a massive impact on your bottom line.

So, optimize your checkout by adding upsells to boost order value, and at the same time address customer concerns to encourage more conversions. More sales, here we come.

5. MNML 

shopify clothing store example

MNML is a Shopify clothing store that specializes in minimalist fits for men and women. They offer a range of products, including denim, pants, shorts, tops, and accessories. 

Their clothing is known for its simplicity, clean lines, and affordable prices, making it a popular choice for fashion-conscious customers on a budget. MNML was founded in 2016 and has since grown to become a popular brand in the streetwear and fashion industries.

One strategy to learn from MNML, is how to use influencer marketing to grow your shopify clothing store.

Influencer marketing has been a great way to increase brand awareness and drive sales for a long time now. To make it work, you need to copy MNML and choose influencers who align with your brand and target audience.

Scroll their Instagram and you’ll see how they pick fashion influencers that appeal to their audience. These influencers drive targeted traffic to your store. And what’s more, MNML can re-purpose this content across their social media, their Shopify store and in their paid advertising.

So remember, influencer marketing is a cost-effective way to market your Shopify clothing store while creating on-brand content at the same time. 

6. Steve Madden

shopify fashion store example

Steve Madden is a well-known American fashion designer and entrepreneur who founded the Steve Madden Ltd footwear company in 1990. The company is headquartered in Long Island City, New York, and produces a wide range of shoes, handbags, and accessories for men and women - and interestingly they’ve built their eCommerce store on Shopify.

One thing to learn from Steve Madden is to use an exit intent pop-up on your Shopify clothing store. Just as you’re about to click away from the site, you get hit with this pop-up:

This is powerful because it offers interested visitors 20% off their first order if they subscribe to Steve Madden’s email list. So, while customers may be clicking away, and are not ready to purchase just yet, you still snag their email and can market to them for free over the next few weeks.

One strategy is to build an automated flow here. Offer email sign-ups a discount off their first order, but make it time-limited - so you send them a second email in 24 and a third in 48 hours, reminding them that their introduction offer is about to expire.

Adding urgency to the situation like this will help you boost conversions and re-capture a portion of those interested shoppers who might otherwise have forgotten about you.

So, use an exit intent pop-up to convert a portion of leaving customers into email subscribers. Create an urgency-laden email flow to get them to convert.

7. Fashion Nova

Fashion Nova is a popular online fast-fashion retailer that was founded in 2006 and is based in Los Angeles, California. They offer a wide range of trendy clothing and accessories for women, men, and kids.

Fashion Nova's Shopify clothing store is designed to appeal to its target audience of young, fashion-forward consumers. 

The Shopify store features a clean and modern design, with bold typography, high-quality images, and engaging product descriptions. Customers can browse products by category, size, and color, and can filter their search results to find products that match their style preferences.

Similar to MNML above, one of Fashion Nova's unique features is its use of social media influencers to promote its products. The company has partnered with a range of popular influencers, including Cardi B and Kylie Jenner, to promote its clothing on social media platforms like Instagram and TikTok. 

This approach has helped Fashion Nova to build a strong brand following and drive sales through social media - the primary channel where their target audience hangs out.

8. Faherty

Faherty is one of the best Shopify clothing stores. They specialize in sustainable and high-quality casual wear for men, women, and kids. They offer a wide range of products, including shirts, shorts, pants, dresses, and swimwear.

Faherty's e-commerce store is designed to reflect the brand's laid-back and beachy aesthetic, with a clean and modern design, high-quality images, and engaging product descriptions. The Shopify store is easy to navigate, with products organized by category, color, and size.

One of Faherty's unique features is its focus on sustainable and ethical production practices. The company uses environmentally-friendly materials like organic cotton and recycled polyester, and partners with manufacturers who share its commitment to ethical and sustainable production. 

Faherty also offers a repair and recycle program, allowing customers to send in old garments for repair or recycling.

9. Asphalte

Asphalte is a successful Shopify clothing store from France that sells casual wear for men. They offer a range of products, including t-shirts, sweatshirts, jeans, and jackets.

This Shopify store has one of the most comprehensive and interesting product pages we’ve ever seen. Their pages have a stunning amount of photography (along with a video for each product). As well as that, they address the story of what they've fixed and why you should buy the garment.

Topping it all off, Asphalte provides full traceability and environmental impact for every one of their products. Just look at this section of the product page for their pique polo shirt:

Such a level of transparency is becoming more common in the fashion industry as many customers now care about the ethics of the garments they purchase. Tapping into this sentiment as part of your brand mission is an excellent way to set yourself apart from the competition and build a loyal customer base.

10. Kith

Kith is a popular Shopify clothing store and lifestyle brand that was founded in 2011 and operates both physical retail locations and an e-commerce store hosted on Shopify. The brand has gained a following for its high-end streetwear clothing and footwear, as well as its collaborations with other fashion brands and celebrities.

One interesting aspect of Kith's e-commerce store is its use of limited releases and exclusive drops. The company regularly releases limited-edition clothing and footwear collections in collaboration with other brands or designers, which are only available for a short period of time. This creates a sense of urgency and exclusivity among customers, driving up demand and increasing sales.

Kith also has a strong social media presence, with a large following on Instagram and other platforms. The brand uses social media to promote its products and collaborations, as well as to engage with customers and build a community around the brand.

In addition to its clothing and footwear offerings, Kith has expanded into other product categories such as accessories, home goods, and even food and beverage. The company's e-commerce store offers a wide range of products across these categories, making it a one-stop shop for customers looking to embrace the Kith lifestyle.

11. Zanerobe

Zanerobe is another popular Shopify clothing store that operates both physical stores and an online store. The brand was founded in 2002 and is based in Sydney, Australia, but has gained a following worldwide for its streetwear-inspired clothing.

One interesting aspect of Zanerobe's store is its use of product videos. The company creates short videos showcasing each product on models, giving customers a better idea of how the clothing fits and moves. These videos can help to reduce the risk of returns and improve the overall shopping experience for customers.

Zanerobe also offers free shipping and returns on all orders, which can help to reduce friction in the buying process and improve customer satisfaction. In addition, the company offers a loyalty program called "ZANEROBE Rewards," which allows customers to earn points for their purchases that can be redeemed for discounts on future orders.

Another notable feature of Zanerobe's clothing store is its emphasis on sustainability. The company uses eco-friendly materials in its clothing and packaging, and has launched initiatives such as its "Zero Waste" project, which aims to eliminate waste in the production and distribution process.

Overall, Zanerobe's  store incorporates several interesting features that can help to improve the customer experience and drive sales, from product videos and free shipping to loyalty programs and a commitment to sustainability.


Chubbies is a popular Shopify clothing store that specializes in shorts for men. The company was founded in 2011 and has since expanded into other product categories such as shirts, swimwear, and accessories. Chubbies operates both physical retail locations and an e-commerce store hosted on Shopify.

One interesting aspect of Chubbies' store is its use of humor and playful branding. The company's product descriptions and marketing copy are often irreverent and lighthearted, using puns, jokes, and pop culture references to appeal to its target audience of young, fun-loving men. 

This playful branding is carried through to the Shopify store design and user interface, which is colorful, bold, and easy to navigate.

One lesson that we can learn from Chubbies is the importance of developing a unique brand voice and personality. By using humor and playful branding, Chubbies has created a distinctive brand identity that sets it apart from competitors and resonates with its target audience. 

Additionally, by incorporating social proof and UGC into their clothing store, Chubbies further builds trust and credibility with potential customers, which boosts sales and customer loyalty.

Use The Best Shopify Clothing Stores to Inspire Your Own

So there you have it - the best Shopify clothing store examples. Each brand had its own unique strengths and marketing tactics. 

From Everlane's focus on transparency and sustainability to Chubbies' playful branding and emphasis on social proof, there are valuable lessons to be learned from these e-commerce stores. 

Remember to think about what these Shopify clothing stores have in common; the importance of using influencers to promote your brand, incorporating social proof and user-generated content into your website, implementing high-quality product photography and merchandising, and using pop-ups and other tactics to improve conversion rates. 

By applying these strategies to your own Shopify clothing store, you’ll improve your online presence, build trust with potential customers, and ultimately drive sales and grow your business.

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