How Tushy used thank you page cross-sells to generate an extra $191,786/mo.
$191,786
174,022%
2.87%
The Problem
The cost of delivering a stand-out customer experience (stellar products, ongoing support) can quickly eat up margins.
Tushy's team realized this early on. And rather than skimp on product quality, they looked for ways to increase their average order value and bump up profitability.
Tushy introduced a range of products that complimented their initial offering. But the challenge was how to encourage customers to actually buy these products?
After looking at various upsell and cross-sell solutions for Shopify, they found that most either seemed to impede the customer’s experience or didn't have the full range of feature they were looking for.
The Solution
ReConvert empowered Tushy to shift their cross-sell offers to the thank you page.
Not only did this create a smoother buyer's journey on the front end, but it also introduced the new complimentary products at the exact moment when customers were most likely to convert.
What's more, Tushy figured out which products customers were likely to buy together and set up specific thank you page triggers and recommendations based on customer behavior.
Now every time the customer purchased Tushy's primary product (the bidet) they were offered complimentary products such as toilet paper and towels on the order confirmation page.
The Result
Tushy's use of triggers to personalize the offers drove results almost overnight. Within minutes they had their first thank you page conversion.
Over the next month, their smart product suggestions tempted 2.8% of shoppers to add at least one additional item to their order (many added more).
These conversions had a meaningful impact on Tushy's numbers. The cross-sells widget added an extra $191,786 over a 30-day period in sales to their books.
This revenue represents a whopping 174,022% return on investment against the costs of the app. Not bad for an app that took a few minutes to implement and requires pretty much no ongoing maintenance.
