How Shivook Added £20,000+ to Ava Estell’s Revenue in 30 Days with ReConvert
How to extract the most value out of Ava Estelle's traffic
Keen to make the most of the traffic pouring into his online store, Yaw approached Jacob Elbaum, founder of Shivook, an eCommerce conversion rate optimization agency.
“The first thing Jacob recommended was to optimize the post-purchase sales funnel to capture more post-purchase revenue”, says Yaw.
With his experience, Jacob knew that the cosmetics vertical combined with the quality of Yaw’s products meant that post-purchase optimization would produce huge results for Ava Estell.
“I saw instant dollar signs! I knew it’d take 24 hours and Yaw would be a ReConvert customer for life.” says Jacob. “I was very aware ReConvert could be a good way to drive more sales - especially via thank you page customization”. Jacob continued;
“Thank you page customization provides incredible value - many merchants don't realize how many times their customers see their thank you page. The impressions are crazy - two, three, even up to four times per order is standard. When you think about it, that’s more impressions than any other part of the funnel - so optimization is non-negotiable”
Customize the thank you page to add personalized upsells and collect customer's birthday's
Jacob implemented ReConvert’s default funnel, conversion monster - the perfect option to start collecting data and get some conversion benchmarks.
“I’ve used some of the competitors”, says Jacob. “One of the things I love about ReConvert is the simplicity. It does a few things really well, rather than trying to do everything sub-optimally.”
Jacob used ReConvert to show Ava Estell Customers a one-click post-purchase upsell offer. Shoppers also got a downsell offer if they declined the first offer.
From there, shoppers landed on ReConvert’s customized thank you page complete with a product upsell, related product collections and an urgency-driven pop-up offer providing multiple opportunities for conversions.
Jacob also implemented post-purchase surveys to collect customer feedback which were useful to figure out conversion hiccups in the pre-purchase journey.
And additionally, Jacob added a birthday collector. The marketing team synched this with a simple Klaviyo email flow to send a series of birthday emails to customers.
“What’s amazing is that you can be set-up and running in 5 minutes - even with more complex stores & funnels, ReConvert is very simple to implement.” says Jacob.