How Laumière Gourmet Fruits Boosted Revenue by 10% (In Under 3 Months) using ReConvert
How to offset rising advertising CPMs by increasing average order value
Varun Sharma, the co-founder of Laumière Gourmet Fruits, spends lots of time thinking about ways to optimize the sales funnel and improve the customer journey.
So, when Q4 arrived last year, it was no surprise that Varun and the team at Laumière set themselves some seriously ambitious goals.
Chief among them was growing revenue. However, before ReConvert, testing different front-end strategies was taking up heaps of time. Plus, rising customer acquisition costs meant Varun wanted to maximize every dollar being spent on marketing.
That’s when Varun had an idea. What if, instead of focusing on attracting more customers, you could capture more revenue from each customer during the post-purchase phase of their journey.
Add upsells and cross-sell offers to the thank you page to turn one sale into two
Varun gravitated towards ReConvert because he liked how it empowered him to copy what big brands were doing.
“If two of the most successful eCommerce companies, Amazon and eBay, are using thank-you page offers, it’s hard to think of a good reason why you shouldn’t test it on your own store,” he says.
With a lot on his plate, Varun needed a solution that would allow him to get up and running with minimal effort. There was no time to meddle with code, or hire freelancers.
A new sales-record set for the business in Q4
After installing ReConvert, Varun started to notice results right away. Roughly 1% of customers were adding a post-purchase upsell to their cart.
However, he knew he could do better. Varun contacted the ReConvert team who helped him set up the ‘Conversion Monster’ template – a data-backed thank-you page that’s designed to convert like crazy.
Using multiple conversion elements such as the popup offer, product upsell, product recommendations, birthday collector, and social sharing, Laumière achieved a 7.02% thank you page conversion rate.
In all, using ReConvert allowed Varun to smash his Q4 goals by adding a whopping 10% to Laumière’s gross revenue – a whopping 4,246% on the cost of using the app.