How to Upsell & Cross-sell on Wix (7 Proven Strategies)
If you're using Wix and want to add wix upsells to your store, you're in for a treat.
In this post, we're deep diving into the dynamic duo of revenue-boosting success: Wix upselling and cross-selling.
These strategies may sound sophisticated, but don't fret – we're going to break them down into digestible pieces so you can turbocharge your sales without breaking a sweat.
So, grab a coffee, and let's explore how you can effortlessly boost your profits on Wix with upsells!
What is Wix Upselling & Cross-selling?
Before we delve into the practical side of things, let's ensure we're on the same page regarding upselling and cross-selling. Here’s a simple example of both tactics:
- Upselling: Imagine you're at your favorite coffee shop ordering a medium latte, and the friendly barista says, "For $0.30 more, you can upgrade to a large latte." That's upselling! It's all about enticing your customers to opt for a more premium or expensive version of what they're already considering.
- Cross-selling: Now, picture yourself browsing online for a smartphone. As you're about to click 'buy,' the website suggests adding a protective case or a screen protector. That's cross-selling! It involves recommending related or complementary products to what your customers are currently interested in.
Now, as you can see there are differences between upselling and cross-selling. Upselling is about suggesting customers upgrade to a more premium version of the same product.
While cross-selling is about suggesting additional products that compliment their initial purchase.
At the same time, upselling and cross-selling have a lot in common. For example, both are focused on generating more revenue. And neither upselling or cross-selling should come off as pushy or aggressive.
The last thing you want is to detract from your customers' shopping experience (we’ve all been in a situation where somebody tried to hard-sell us something we didn’t want, and it’s not pleasant.
So the key is to be subtle.
Because when executed effectively, both upselling and cross-selling can enhance the overall customer experience, leading to higher levels of brand loyalty and customer retention.
And as well as happier customers, research indicates that by employing Wix upsells, you can boost your overall sales by a solid 10% to 30%.
So, now that you know what upselling and cross-selling are, let’s keep going to learn about the impact these strategies can have on your business.
Why Should You Care About Wix Upselling & Cross-selling?
You might be wondering, "What's in it for me?" Well, both Wix upsells and cross-sells pack some serious benefits:
- Bigger Average Order Value (AOV): Upselling and cross-selling are your secret weapons for increasing the amount each customer spends on your store. This directly translates to more revenue with each sale.
- More Profits: Effectively implementing these strategies means making more sales without the need for acquiring new customers. This equates to higher profits and a healthier bottom line.
- Better Customer Experience: When you suggest products that genuinely enhance your customer's purchase, you're providing value. Satisfied customers are more likely to return and recommend your store to others, creating a virtuous cycle of growth.
- Offload Slow Moving Stock: Got product sitting in a warehouse? You can use Wix upselling to offer these products at a discount and get them moving out the door.
So, a bigger AOV, a beefier bottom line, happier customers and less dead stock - sounds like a winning combination right?
Let’s jump into implementation now and learn how you can add wix upsells to your store.
How to Implement Wix Upsells & Cross-sells
Now, let's roll up our sleeves and get practical. Here are some tried-and-true tactics for implementing upselling and cross-selling on your Wix store:
1. Upsell at Checkout on Wix
One of the most powerful ways to add upsells to Wix is to use checkout upsells.
Seriously, you've got your customers in the checkout zone, and it's the perfect time to strike while their purchase intent is peaking.
On Wix, you can easily implement checkout upsells with our app ReConvert. Here’s a quick step-by-step guide from our CEO Ariyeh to show the ropes:
Two of the best upselling techniques to deploy at checkout are:
- Low-ticket add-ons: Suggest relevant add-ons, like shipping insurance, extended warranties or premium support services, just before the customer finalizes their purchase like deodorant brand Duradry does.
- Bundle Deals: Offer discounted bundles that include related items. For instance, if someone's buying a laptop, suggest a bundle with a laptop bag, wireless mouse, and antivirus software at a discounted price during checkout (more on this strategy later)
2. Upsell on Your Product Page
When shoppers peruse your product pages, you have a captive audience.
Wix-based homeware brand Linen Chest understands this. They use pop-ups to suggest related products, when a customer adds a product to cart:
The core thing here is that the pop-up is click-triggered. It only appears after a customer has added a product to cart - i.e. shown clear purchase intent. This means you won’t want to annoy every browser with your pop-ups - just those who are most likely to convert.
Some clever ways to upsell customers on your product page are:
- Product Recommendations: Display sections such as "Customers who bought this also bought" or "Frequently bought together." By showcasing complementary products, you increase the likelihood of customers adding more items to their cart.
- Tiered Pricing: Present multiple versions of a product with different features and price points - for example different sizes of candles. Allow customers to easily switch between options to find the best fit for their needs.
3. Upsell on Your Wix Cart Page
Your cart page is another great way to upsell customers to a higher order value.
Shoppers review their order on the cart page - and the right upsells can tempt them to add more products to cart.
Before customers head to the checkout, offer them:
- Related products: Use your store’s order history to suggest items that are frequently purchased together. Wix-based store Forge To Table, uses a related products section to offer shoppers more interesting items.
- Last-Minute Additions: Suggest additional items related to what's already in their cart. This is akin to the strategically placed candies and magazines at the supermarket checkout aisle - these should be low priced items that don’t require much consideration to buy (like the gift wrapping or $8 above)
4. Upsell Customers into a Subscription
If your store offers refillables or other recurring services, this tactic can be a game-changer. For example, Wix-based retailer House of Supplies offers a subscription service to nail technicians, so they can always stay on-top of trends.
So, encourage customers to subscribe to a product or service for regular deliveries or access to exclusive features. This not only boosts your sales, but also ensures a steady stream of recurring revenue.
📖Suggested Reading: Wix Stores: Selling Product Subscriptions
5. Cross-sell with Recommended Products
If you’ve ever shopped on Amazon, you know how irresistible their product recommendations are.
In fact, according to an article by McKinsey, their product recommendation engine generates 35% of Amazon’s revenue. Thirty-five-percent!
Now, Amazon has spent millions on their recommendation algorithms - but you can still apply the underlying principles of product recommendations on your wix store like Celia-B does on their product pages:
Wix has a dedicated guide on how to add product recommendations to your store like this - so check that out below if you’re interested.
If you sell fashion or home decor items, consider using a ‘Complete the Look’ section. Here you can show a complete ensemble or room setup to inspire customers to buy multiple items that go together.
📖Suggested Reading: Wix Stores: Adding a Related Products Gallery
6. Upsell on Wix with Product Bundling
Another potent tool in your upselling arsenal is product bundling. It's like offering your customers a combo meal with added value. Here's how to make it work for you:
- Create Value Packs: Bundle complementary products together at a slightly discounted price compared to buying them separately. For instance, Wix-based brand Indian Summer offers a discount on their cosmetic bag bundle.
- Highlight Savings: Make sure your customers know they're getting a great deal. Display the regular prices of individual items alongside the bundled price to emphasize the savings they'll enjoy by choosing the bundle.
- Limited-Time Offers: Create a sense of urgency by promoting limited-time bundle deals. This encourages customers to act quickly and seize the opportunity to save on a valuable package.
Product bundling is an ingenious way to entice customers to spend more while feeling like they've struck a fantastic deal.
Remember, it's all about making the shopping experience smoother, more enjoyable, and more rewarding for your customers.
📖Suggested Reading: Wix Stores: Using the Multiorders App to Sell Product Bundles
7. Use a Free Shipping Threshold for Bigger Orders
Everyone hates to pay for shipping. So, a free shipping threshold encourages customers to spend more to skip paying unwanted shipping fees. It’s a win-win for you and the customer.
But where to set your free shipping threshold? The answer is different for every store. Every store has different profit margins, fulfillment cost and so forth.
But a good rule of thumb is to take your median order value (i.e. the order value in the middle of your store’s order data) and add 20-30% to it.
For example, let's assume your store’s median order value is $80. A good ballpark free shipping threshold would be $100. The idea here is to tempt the largest segment of your customers to spend 20-30% more.
Obviously, you need to run the numbers yourself and make sure you’re making more profit. Don’t forget to account for the lost profit on the shipping and the cost of the extra goods sold.
But typically this formula will find the sweet spot where customers spend more to get more and you make more profit too.
Use Wix Upsells & Cross-sells to Boost Your Profits Today!
To conclude, Wix upselling and cross-selling are like having a personal shopping assistant in your store, guiding customers toward great deals and enhancing their shopping experience.
Seize this golden opportunity to increase your sales effortlessly. Implement these strategies, tailor them to your unique products, and watch your profits skyrocket. Here's to larger average order values, fatter profit margins, and delighted customers!
Finally, keep in mind that it's all about providing more value. So stay customer-centric, and you'll be well on your way to Wix upselling success.
Wix Upsell & Cross-sell FAQ
Can you do upsells with Wix?
Yes, you can do upsells with Wix. You can upsell customers in several ways & at many stages along the customer journey. The best way to upsell customers is at checkout where purchase intent is highest. But you can also suggest relevant upsells and cross-sells on your product pages, with pop-ups, on the cart page and with indirect strategies like free shipping thresholds.
How do I upsell a product on Wix?
There are multiple ways to upsell a product on Wix. The easiest way is to add product suggestions at checkout. The ReConvert app allows you to upsell products on Wix without the need to code. You can also upsell a product on Wix with other strategies like product page recommendations, pop-ups and by using indirect methods such as a free shipping threshold.