6 Powerful Shopify Upsell Apps For a Beefier Bottom Line

Struggling with lower-than-you-like profit margins? Use these upsell apps to nudge customers towards a higher cart value and make more money!

  • Fintan
  • April 14, 2021
  • 8 minutes

No matter if you’re just starting or run a multi-million dollar enterprise, every eCommerce entrepreneur has one burning question:

“What’s the best way to boost my revenue?”

There are lots of different answers, but arguably the easiest method is to use upsell apps.

See, the right upsell app enhances what you’re already doing by enticing customers to spend more.

And once you’ve set it up, you can forget about it and focus on other avenues for growth.

So, today we’re going to review some of the best upsell apps, so you can decide which is the best option for your business.

Ready to jump in? Let’s go!

What is an Upsell App?

An upsell app is a piece of software you install on your store that enables you to offer upsells to customers.

Different apps can help you upsell in different ways.

For example, some apps allow you to upsell via pop-up, while others let you add upsells to your product pages or even your order confirmation page.

Ok, but why on earth would you need such a thing? 

I mean, don’t you already have enough apps?

Well, the thing is that upselling is a proven way to increase your cart value and add muscle to your bottom line.

Like seriously proven.

For example, in their research, Sumo found that upselling can increase revenue by an average of 10-30%. 

What’s more, the granddaddy of eCom Jeff Bezos estimated that upselling was responsible for a whopping 35% of Amazon’s sales when they first introduced the tactic.

So, if you’re not upselling, then you’re probably leaving cash on the table.

The right upsell app can help you capture more revenue from your customers, 

How to Choose The Best Upsell Apps

Not all upsell apps are created equal.

So, before you jump in and install any old application, it’s essential to know what to look for.

In essence, the best upsell app is the one that adequately meets your needs and budget.

That said, there are a couple of key characteristics to look out for (tick each one off during your search on the Shopify app store):

  • Incredible Support: Running an ecommerce store basically involves solving problem after problem. When choosing an upsell app, make sure there’s a robust support team to help you iron out issues and get the most from your app.
  • Easy to use: An intuitive user interface is worth its weight in gold. Look for apps that allow you to get up and running quickly and have a detailed analytics dashboard.
  • Integration with Your Current Apps: Combining your upsell app with personalized recommendations apps, review apps, and/or email marketing apps opens a whole new world of possibility and profit. Keep your eyes peeled for integrations galore.
  • Flexible Pricing: Upsell apps are priced in different ways. In general, apps that are free for low-volume stores are best – they display how confident the developer is about their app. Look for apps that don’t charge until you’re making frequent sales.
  • Supports Your Marketing Strategy: Different upselling tactics may be more suited to some stores than others. Choose an app that gives you the capabilities you want. For example, if you’re already running pop-ups for email collection, maybe another pop-up with an upsell might be less effective than a post-purchase upsell.
  • Raving Reviews: Lastly, choose an upsell app with a rating above 4.5 stars on the Shopify App Store. Peruse the reviews section and look for positive comments from other store owners.

Considering these points, we’ve compiled a list of the best upsell apps for Shopify below.

The 6 Best Shopify Upsell Apps for 2021 (and beyond)

No matter if you’re looking to upsell post-purchase or deploy a cheeky cart page offer, you’ll find an app for that here.

Let’s dig in.

1. ReConvert Upsell & Cross-Sell

Kicking off this list, we have the one and only ReConvert (no surprise there 🤣).

ReConvert lets you customize your thank you page to offer upsells, cross-sells, product recommendations, run surveys, and more.

From an upselling perspective, your thank you page (or order confirmation page) offers several unique advantages:

  • It has a 100% ‘open rate’ (unlike emails)
  • Customers who’ve just bought from you are highly likely to do it again
  • Customers view it an average of 2.2 times (more impressions = more conversions)
  • Post-purchase selling doesn’t interfere with the pre-purchase journey

With a super simple drag and drop thank you, page builder, 24/7 support, and a whole bunch of awesome integrations, ReConvert makes it easy to start upselling in record time.

post purchase upsell apps

In short, if you’re looking for the easiest and arguably the most effective way to start upselling that combines with any other upselling tactic, then ReConvert is the app for you.

Pricing: FREE up to 50 orders/mo. Plans start at $7.99/mo after that.

Free Trial: 30-Days

Shopify App Store Rating: 5/5

Best for: Amazon-esque thank you page upselling

2. Frequently Bought Together

Continuing in the Amazon upselling theme, we have Frequently Bought Together, which has been on the block since 2016.

Technically, Frequently Bought Together is classified as a cross-selling app, but it’s worth including because it’s so powerful.

Frequently Bought Together boasts a sophisticated algorithm that analyses your store’s purchase history and creates product suggestions to nudge customers towards a higher cart value.

FBT has got several nifty integrations (such as reviews) as well as bundle/discount options to help drive your conversions even higher. 

product page upsell apps

The customization options are pretty good – you can create a native-looking offer/product suggestion. For me, the design can look a little basic – but I’ll let you be the judge.

Plus, with a 24/7 customer support team, there’ll always be someone there to help you no matter what time zone you’re operating in.

Pricing: FREE for stores under three months old. $9.99/mo after that.

Free Trial: 30-Days

Shopify App Store Rating: 4.9/5

Best for: Amazon style product page cross-selling

3. In Cart Upsell & Cross-Sell

In Cart Upsell allows you to upsell customers in the cart drawer and on the cart page.

Like ReConvert, In Cart Upsell has many helpful segmentation features to allow you to dial in your upsells based on factors like location and product type.

It’s got an AI-powered auto-suggest feature that recommends the most enticing product based on several data points.

Plus, its handy discount features and in-built A/B testing mean you can dial in your offer to find what converts best.

Here’s an example of a cart drawer offer from Parachute Home (who’ve got a gorgeous eCom store):

Shoppers that have added to cart are ripe for an upsell offer.

Seriously, they’re putting their hand and saying ‘I have intentions to spend money’.

Hitting them with a tempting cart page upsell or cross-sell can be all you need to send your AOV skyward.

Pricing: Free for one offer (includes branding). Paid plans start at $19.99/mo

Free Trial: 30-Days

Shopify App Store Rating: 4.8/5

Best for: Cross-selling and upselling in the cart

4. Wiser – Upsell Related Products

Join big brands like Kappa, Beddy’s, and Nordmann, who use Wisers powerful AI system to recommend products and upsell customers. 

Take a leaf out of Amazon’s book with Wiser’s ‘Customers also bought’ feature or leverage their brand new ‘Wiser Pops’ feature to upsell customers via pop-ups.

Wiser integrates with apps like Loox, Page Fly, and (yours truly) ReConvert so you can take your upsell offers to the next level.

Shopify upsell apps

Plus, with state-of-the-art analytics on the back-end, you’ll be able to see how your upsell offers are performing and amend accordingly.

Pricing: Free Limited Plan. Full-feature plans start at $19/mo

Free Trial: 30-Days

Shopify App Store Rating: 4.9/5

Best for: Amazon-style product suggestions

5. Bold Upsell – True Upsells 

Bold has been in the eCommerce app development space for a while, and there’s no denying that their upsell app is a solid product.

The app allows you to offer bigger, better products to your shoppers to replace their original order via pop-ups on the product page and cart page.

Plus, Bold Upsell integrates with the ‘Bold Brain,’ which analyses your store’s data to give you data-backed suggestions for better conversions.

It’s also got an ‘upsell funnels’ feature, which allows you to design upsell, cross-sell, or down-sell flows to collect maximum revenue from each customer.

Bold Upsells is on the pricier side of the upsell apps spectrum (the funnels feature will set you back $99/mo). 

And some of the app store reviews aren’t glowing (“code left behind that slowing down my store,” etc.), so watch out for that.

But after playing around with it, it’s definitely an upsell app worth checking out to see if it’s right for you.

Pricing: No Free Plan. Paid Plans available from $9.99/mo -$99.99/mo. Additional charges may apply.

Free Trial: 14-Days

Shopify App Store Rating: 4.6/5

Best for: Creating upselling Funnels

6. Poptin – Pop-up Upsell

Poptin isn’t exclusively geared towards upselling. You can use it to create pop-ups that capture email leads, stop visitors from leaving, and more.

But, upselling via pop-ups is one of the most effective ways to capture customer attention and drive a higher AOV.

Poptin allows you to design beautiful, branded pop-ups that are sure to get clicked. They have a range of proven templates you can customize to suit your needs.

They integrate with most major email platforms, too, which means you can grab your visitors’ email addresses and then remarket to them further down the line.

With detailed analytics, A/B testing, and trigger-based functionality, you can refine your pop-up upsells to perfection.

Here’s a great example of a pop-up upsell from D2C deodorant anomaly Native – when a visitor clicks ‘Add to Cart,’ they’re hit with this offer:

upsell apps

Pretty powerful stuff, eh?

Pricing: Free up to 1,000 visitors/mo. Paid plans start at $15/mo.

Free Trial: No Free Trial

Shopify App Store Rating: 4.9/5

Best for: Upselling via Pop-ups

Note: We know the team at Poptin, and they’ve provided us with an affiliate link above. If you sign-up via the link, we’ll receive a small commission. You won’t be charged anything extra.

Install The Right Upsell Apps for Your Store

So, there you have it!

Hopefully, these apps help you generate massive profits and keep you laughing all the way to the bank.

In closing, remember that the best upsell app is the one that supports you in your marketing goals.

If you want to learn more about upselling (like the tactics and types of upselling) – check out our complete guide to upselling on Shopify.

Now over to you – have you used any of these upsell apps? Perhaps you use a better one that we’ve left out? Let us know your #1 upsell app in the comments below!

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