Shopify Order Status Page: How to Create an Awesome Order-tracking Experience

Picture this: A customer just placed an order in your Shopify store. 

They're excited. They're waiting. And naturally, they want to track their order.

That’s where your Shopify Order Status Page comes in.

But here’s the thing - most stores treat this page as an afterthought. 

A simple “Your order is on the way” and… that’s it.

Big mistake.

A well-optimized order status page does more than just provide tracking updates. 

It builds trust, reduces support tickets, and even boosts revenue through strategic upsells.

In this guide, you’ll learn: 

• How to set up your order tracking page
• How to edit your order tracking page
• How to optimize your tracking page 

Sounds good? 

Let’s dive in.

What is the Shopify Order Status Page?

The Shopify Order Status Page is where customers track their orders after checkout. It’s the last page in your checkout process. It comes after your thank you page.

The order status page provides real-time updates, including shipping status, estimated delivery dates, and carrier details.

But it’s more than just a tracking tool.

A well-optimized order status page can:

• Reduce support tickets by giving customers instant order updates
• Boost trust by keeping customers informed and engaged
• Increase sales with strategic upsells and cross-sells

In short, it’s a post-purchase touchpoint you don’t want to waste.

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How Customers Access Your Order Status Page

When customers place an order on your store, an order status page is created. Customers can access this page via:

• Order confirmation emails or SMS: Shopify automatically includes a tracking link in the order confirmation message
• The Shop app: If enabled, customers can track their order via Shopify’s native shopping app
• Customer accounts: Logged-in customers can check their order history anytime
• Direct verification: Customers without an account may need to enter their email or phone number along with their order number to access their tracking page after a certain period

How to Edit Your Order Status Page in Shopify

Here’s the good news: Shopify automatically creates an Order Status Page for every order.

No extra setup. No tech headaches.

As soon as a customer places an order, Shopify generates a tracking page where they can check their order status in real-time.

But what if you want to customize your order status page?

No problem, Shopify gives you built-in tools to tweak the order status page and make it more brand-friendly.

Here’s how:

• Go to Settings > Checkout in your Shopify admin
• Click ‘Customize’

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• From the dropdown menu at the top, select ‘Order Status’

• Add logo, colors, and fonts to match your brand

• Use Shopify apps to add upsells, surveys, or custom messages

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If you're on Shopify Plus, you get even more control. You can customize the entire checkout and order status experience using Shopify’s Checkout Branding API.

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How to Add a Dedicated Order Tracking Page

Want a dedicated page where customers can track their orders? You can set one up in minutes:

• Go to Online Store > Pages
• Click Add Page and name it “Track Your Order”
• Embed a tracking tool from a third-party service to display order updates

This makes it super easy for customers to check their order status without digging through emails.

How to Add a Tracking App to Your Order Status Page

If you want to level up your order tracking, Shopify apps can help.

Top picks:

• Parcel Panel Order Tracking - Adds a branded tracking page and automated updates
• Tracktor Order Tracking - Real-time tracking with a fully customizable design

Both of these apps give you more control over the customer experience, so you’re not just stuck with Shopify’s default settings. We’ll talk more about these below.

But now that your order status page is in place, let’s cover how to edit and optimize it for even better results.

How to Optimize Your Order Status Page

Most stores don’t make the most of their order status page.

See, data from ReConvert shows that customers view their order status page 2.2 times on average per purchase.

That’s a lot of high-intent impressions to waste, right?

With the right appraoch, you can turn it into a revenue-driving machine.

Here’s six strategies:

1. Add Cross-Sells and Upsells

Your customer just made a purchase. That means they’re still in buying mode.

So instead of a standard “Your order is on the way” message… why not show them a relevant order status page upsell?

Here are 3 tactics that work:

• Recommend Related Products: Show products that pair perfectly with their order, or upsell customers into a product bundle.
• Create a Limited-Time Offer: Add a special discount, but only for the next few hours.
• Promote an Order Upgrade: Give customers a chance to upgrade their product.

How to Set It Up

You could code all this manually…or use an app like ReConvert to add upsells in seconds. 

We've created the widgets for you in the back-end so all that's left is to add ReConvert to the order status page.

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1. Install ReConvert & follow the instructions to activate it on your store
2. Navigate to your Shopify order status page editor
3. Click Add App Block at the bottom of the page
4. Move your app block to the desired location
5. Click Save and close the tab to go back to the ReConvert setup page

Seriously, if you’re not using your order status page for upsells, you’re leaving money on the table.

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2. Use Custom Design

A default order status page does the job.

However, a branded order status page keeps customers engaged and builds trust.

A few simple tweaks can make a big difference.

a) Match Your Store’s Branding

Your order status page should feel like a natural part of your store. To make it seamless:

• Add your logo to reinforce brand identity
• Use brand colors for a cohesive look
• Choose consistent fonts to match your site’s design

These small changes instantly improve the customer experience.

b) Customize the Layout for Better Engagement

Instead of just showing a tracking link, make your order status page more useful. Consider adding:

• A thank-you message to personalize the experience
• A progress tracker so customers know exactly where their order stands
• Custom images or GIFs to make the page feel more inviting

c) Keep It Simple and Easy to Read

While design matters, clarity comes first. Customers land on this page to check their order, so avoid unnecessary distractions.

How to Customize It

• Shopify’s checkout editor lets you update branding elements like colors, fonts, and logos
• Shopify Plus users can customize the page further using scripts
• Page builder apps (like PageFly) offer more flexibility if you want a completely custom tracking page

A clean, well-branded order status page reassures customers—and keeps them engaged with your store.

3. Add an Order Tracking App

If you want to level up your order status page, consider integrating an order-tracking app. 

Shopify’s built-in tracking is functional, but third-party apps offer more customization and enhanced features.

These apps allow you to provide real-time tracking updates, custom tracking pages, and even branded experiences that align with your store’s design.

Two great apps to consider:

• Parcel Panel Order Tracking

This app provides a branded tracking page that customers can access to see their order progress in real time. Parcel Panel also integrates with Shopify’s order management system, making it a seamless choice for store owners.

• Tracktor Order Tracking

Tracktor offers a customizable, mobile-friendly order status page that you can brand to fit your store’s design. It also integrates with over 50 carriers, ensuring that your customers receive accurate, real-time updates no matter where they are.

By using these apps, you can improve the order-tracking experience and keep customers engaged, all while driving more trust and sales.

4. Capture Valuable Feedback

The order status page is a prime spot to ask for customer feedback.

Why? Because after a purchase, your customer’s experience is still fresh in their mind. Asking for feedback now can yield actionable insights that help improve your store’s performance.

Here’s how to make it work:

• Add a simple survey or feedback form to the order status page, asking customers about their shopping experience.
• Use the feedback to identify areas for improvement—whether that’s in your product selection, website navigation, or checkout process.
• Offer an incentive (like a discount on their next purchase) to encourage customers to leave feedback.

You’ll not only gather insights that can help you improve, but you’ll also show customers that you care about their opinions, which builds loyalty and trust.

5. Promote Your Referral Program

Source: nector.io

The order status page is an ideal place to promote your referral program and encourage customers to share your store with friends and family.

Why? Because after a purchase, customers are typically in a positive mindset. 

They just made a purchase, and they’re expecting a smooth, positive experience. This is a great time to ask them to share the love!

Here’s how to integrate it:

• Add a referral program CTA - something simple like “Get $10 for every friend you refer” with a link to your referral program.
• Use promotional banners or graphics on the order status page to highlight your referral incentives.
• Make it easy by pre-populating a referral link they can share with one click.

By promoting your referral program on the order status page, you turn a simple tracking experience into an opportunity to drive more traffic and sales from existing customers.

6. Display Reviews

Another great way to optimize your order status page is by showcasing customer reviews.

Why? Because reviews are social proof. They tell your customers, “Other people loved this product and so will you!”

Here’s how to add reviews effectively:

• Show product reviews for items the customer just purchased—this helps reassure them they made the right choice.
• Highlight store reviews to build trust in your brand.
• If you have customer testimonial videos, these can also be placed on the page to increase engagement and help your customers feel confident about their purchase.

This strategy works because it taps into trust psychology - customers who see positive reviews are more likely to feel satisfied and continue shopping with you in the future.

Shopify Order Status Page: Final Word

Your order status page isn’t just a tracking tool.

It’s a missed opportunity if you’re not optimizing it.

From upselling to referral programs to customer feedback, there’s so much potential to turn that page into a revenue-driving powerhouse.

You’ve got the tools at your disposal - customization, apps, and smart strategies - to engage your customers, build trust, and ultimately, boost sales.

So, stop letting that page be a passive part of the journey. Use it to grow your brand and increase your revenue.

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Shopify Order Status Page FAQ

Let’s quickly cover some of the most commonly asked questions relating to the Shopify order status page.

Where is the order status page on Shopify?

The order status page appears automatically after checkout and is accessible via a link in the order confirmation email or SMS. It provides customers with real-time updates on their order’s status.

How to add an order tracking page in Shopify?

Shopify automatically generates an order status page. To create a "Track Your Order" page, go to Online Store > Pages in your admin, and embed third-party tracking tools like Parcel Panel or Tracktor for more customization.

How do I edit the order status page in Shopify?

You can edit the order status page via Settings > Checkout to adjust branding elements like your logo, colors, and fonts. For advanced customizations, use apps or Shopify Plus features like the Checkout Branding API.

What is the order tracking page?

The order tracking page shows real-time updates on a customer’s order, including shipping status and estimated delivery date. It’s generated automatically after checkout and can be customized with apps for enhanced functionality.