Running an eCommerce business involves spinning a lot of plates at the same time.
Undoubtedly one of the most important tasks is writing product descriptions. In fact, 87% of consumers rate product descriptions as being ‘very important to their purchasing decisions.
But for those of us to whom the written word does not come naturally, crafting quality product descriptions can take buckets of time.
If you’ve sat there watching the blinking text cursor make a mockery of you, you’ve probably wondered: Is there an alternative solution?
Enter: product description generators.
Product description generators leverage the power of artificial intelligence to churn out quality product descriptions in a matter of seconds. They use natural language generation (NGL) to soothe your penmanship woes.
But here’s the thing: there’s lots of product description generators out there that don’t hit the mark. Sorting the wheat from the chaff can be quite the challenge.
However, fear not. In this post, I’ve curated 10 of the best product description generators for your eCommerce store. Here’s what we’ll look at:
Let’s keep going to find out which one is best for you.
When to Use a Product Description Generator?
Before we dive in, it’s essential to understand when to use a product description generator. Because using a product description generator for the wrong purpose, probably won’t get you the results you want.
The first thing to understand is that, by and large, product description tools won’t produce mesmerizing copy. Sure, they’re good, but the technology (and intuition) just isn’t there yet to compete with professional copywriters.
Think about it – pro copywriters deep dive into your ideal buyer’s mind and craft copy that appeals to their most heartfelt desires. Put another way; they write words focused on your buyer.
The difference with product description generators is that they typically focus on your product. This difference is subtle but can have a profound effect on your conversion rates.
So, the point I’m trying to make is; product description generators do a good job. But it’s only good enough, as long as the rest of your marketing and store design is on point.
You probably won’t be able to sell electric cars, engagement rings, or package holidays by using a product description generator (If you do, please let me know!). Highly emotive and luxury goods are out.
Now, before you accuse me of being a career-anxious writer who’s soon to be replaced by bots, by no means am I saying that product description generators are useless. They make sense in certain situations.
For example, if you’ve got a vast catalog of items for which the product copy isn’t so important (like garden tools), then using a product description generator can save you time and money.
You know, a garden rake isn’t a highly emotive item. I’m no more likely to be seduced by a rake with an exceptional product copy than I am one with purely functional copy (size, materials, etc.)
Product description generator vs. outsourced copywriting
Lots of merchants outsource their copywriting to marketing agencies or freelance copywriters. This is a really good idea if you want a high-quality copy.
However, the downside is that it’s going to cost you a pretty penny – especially if you’ve got an extensive product catalog.
Using this approach, the quality of your copy will (most likely) be higher. But again, you have to ask yourself, ‘how influential are my product descriptions on conversion rates?’
The answer depends on what you’re selling. If your products don’t have high emotional appeal, then the power of your product descriptions to influence conversions will be lower.
The other factor to consider is your budget. Agencies and freelancers can charge high fees, while the tools we’ll cover in a minute are generally much more affordable.
So, think about how emotive your products are, your customer’s mindset, and your budget. Then make the call as to which option is the best for you.
How to Use a Product Description Generator For Best Results
Before you use a product description generator, it’s imperative to understand the fundamentals of good product descriptions.
You’ll still be the editor-in-chief of every description that your trusty generator churns out. So to make sure your tool is working properly, here’s what you need to know:
1. Make sure it’s scannable
The fastest way to lose a potential customer is to hit them with a wall of text. Walls of text require lots of mental energy and focus to interpret. So, divide up your product descriptions into subheadings and bullet-points.
2. Use natural language
If your product description generation tool is banging out stiff, corporate-speak, it’s time to get a new one. People find it hard to read stuff that doesn’t sound conversational. So, if your product description reads like a robot wrote it, something needs to change.
3. Optimize for SEO
SEO-optimized product descriptions are one of the prerequisites for attracting organic search traffic. Make sure your product description generator includes the keywords you need to rank in the search engines. In general, longer descriptions work best for SEO purposes.
4. Focus on benefits over features
Product benefits are far more compelling than product features. For example, when buying a toothbrush, would you rather buy one with cutting-edge bristles or one that would give you your whitest smile ever? Go past basic features and speak to the motivations behind your customers’ purchases.
5. Use Lots of Accurate Tags
The most powerful AI product description tools are only as good as the information you feed them. The more tags and descriptive terms you can provide, the better the result you’ll get out the other end.
6. Always Include Images
A great product description is massively enhanced by a couple of well-shot product images. We’re visual creatures and some professional product photgraphy along with enticing copy is the best combination to send conversions northward.
The 10 Best Product Description Generator Tools to Try
Product description generators come in all shapes and sizes. However, some are far better than others. Here are the best ones to try in your eCommerce store today.
Jasper, formerly known as Jarvis is a powerful machine-powered copywriting tool. It churns out effective, human-like copy for several different requirements, from Facebook ads to blog posts to product descriptions.
Most impressively, the platform leverages various proven copywriting principles such as AIDA (attention, interest, desire, action) to produce copy that reads like a human wrote it.
It’s also pretty good at integrating keywords in a natural way to appease the gods of Google and get your product pages showing up in the search results.
On top of that, Jasper supports a whopping 26 languages, including Spanish, German, and Chinese (though I can’t vouch for any of them but English). This is super handy if you’re expanding into new markets where English isn’t spoken.
Jasper comes with a bunch of templates (including Shopify product descriptions) that’ll make it easy to create killer descriptions at scale.
Jasper has three pricing tiers with increasing functionality depending on your needs. Unfortunately, there’s no free trial available, so you’ll have to bite the bullet and pay $29 to check it out.
WriteSonic is a relatively new AI copywriting platform. Despite this, it’s fast becoming one of the most popular tools thanks to its impressive performance level.
WriteSonic was founded by a fellow named Samanyou Garg, a full-stack developer who’d struggled with writer’s block whenever he had to write a landing page.
WriteSonic is his solution to the agony we’ve all felt when staring nervously at a blank page, wondering what to write.
The platform works by allowing you to choose from a number of templates. Each template is for a specific purpose (i.e., Google ads, blog posts, or product descriptions). Then you’ll be prompted to provide a short description of your product (note: it’s not totally hands-off).
WriteSonic then gets its artificial brain in gear. It fires dozens of full-length content pieces back at you for your review. Once you’ve chosen one you like, you can then edit, share and publish your copy wherever you please.
All you need to do is sit back and (hopefully) watch the clicks and conversions roll in.
WriteSonic comes with a free trial (yay!). Feel free to explore the platform risk-free and see if it’s what you’re looking for.
If you like what you see, it’s most likely worthwhile upgrading to one of the paid plans, which range from $12.50/mo up to $224.50 depending on how much scale you need.
But brace yourself because the pricing page has about a gazillion features to take into account.
Rytr is a beautifully designed AI-powered copywriting tool. But it’s got more than just good looks; it’s also incredibly powerful and easy to use.
For a flat monthly fee, you can generate unlimited characters (for blogs, ads, descriptions, etc.). Plus, you get a dedicated account manager and access to a premium community of business owners.
The tool lets you write copy in over 25+ languages. Plus, you can select from over 20 tones to make sure that your copy always sounds on-brand. If you don’t have a tone of voice yet, these styles can also be super-helpful to define one.
The basic version of Rytr is free when you sign-up for an account. However, the free account limits the number of characters you can generate per month.
Rytr’s unlimited plan costs just $29/mo ( plus, when billed annually, you get two month’s free!).
Moving swiftly along to numero cinco, we have aptly named CopySmith.
CopySmith is a product description generator that allows you to generate a multitude of ideas in a matter of moments.
On their website, they state that their powerful AI-engines write each piece of copy, word by word. This ensures that your copy will always be 100% unique and entirely original.
Moving beyond product descriptions, CopySmith can also assist you in writing other marketing copy for PPC ads, emails, landing pages and blog posts (though strangely enough, they still appear to use human authors on their own blog 🤔).
At the time of writing, CopySmith offers AI writing services in English. They say themselves that the other languages aren’t great just yet. However, the word on the street is that they’ll be improving their non-English language options soon.
CopySmith is another product description generator that comes with a free trial, So, feel free to roll up your sleeves and dig into the platform’s core features – without even punchin’ in your card details.
Paid plans start at just $16/mo when billed annually. However, accessing the most popular plan (complete with third-party integration and chat support) will set you back $50/mo.
If you need features like bulk import and export (which I reckon that many readers do), then you’ll have to contact them and get a custom quote.
Hypothenuse AI is a product description generator created specifically with eCommerce in mind.
The platform allows you to connect your eCommerce CMS and input all of your product information in a couple of minutes.
You can then automatically generate different variations of product descriptions from your product images, attributes, and SEO keywords.
If you’re not happy with how things look, don’t worry. Hypothenuse AI lets you tidy up generated copy directly on the page, with an organized workspace that keeps your focus on the next product.
Lastly, the platform syncs right back into your CMS, which allows you to get your products to market faster and easier with descriptions that sell.
Hypothenuse AI Pricing
Hypotenuse AI don’t publicly display their pricing. However they’ll get back to you in a jiffy with a custom quote if you enquire via their website.
Next up, we have Hotshp. Hotshp is a nifty platform that allows you to easily create product descriptions, titles, blogs, and social media posts for your eCom store.
Unlike the other tools on this list, Hotshp doesn’t use AI to write your copy. Instead, it uses real humans. Sure, this makes it a little more expensive than its AI counterparts, but the copy quality is sky-high.
Hotshp makes it easy to import product descriptions to your store via integration with Shopify, WooCommerce, BigCommerce, Etsy, and others.
You can expect fast turnaround times – most requests for product descriptions are returned in a couple of hours by Hotshp’s team of pro copywriters. They’ll use your product images and store to create uniquely compelling descriptions.
Plus, unlike most other product description generator tools, Hotshp allows you to provide tone of voice and style instructions meaning your copy will always be on-brand.
Hotshp is priced on a per-project basis. Prices range from $3-$25 per product description. At the time of writing, you can get $5 free credit to test out the platform and see if it’s right for you.
Next up, we have Ginnie. A tool that I have no idea how to pronounce. Ginnie used to be called Kopign (which is also challenging to pronounce).
Thankfully, however, they’re not using their AI algorithms to write their product name. If they were, I wouldn’t include them on this list!
Ginnie empowers you to generate thousands of unique product descriptions by inputting raw product specifications. It throws out engaging and SEO-optimized content at scale.
Particularly useful is the ability to submit brand guidelines to ensure that your product descriptions end up sounding on-point. Just as if your in-house copywriter crafted them.
Ginnie is available on the Shopify app store (although it’s got mixed reviews – an overall score of 3.5/5, which isn’t great). That said, in my quick exploration of it, it seems to be a pretty neat tool.
However, after just a couple of tests, I would rate it higher, but I’ll leave you to be the judge.
Ginnie comes with several pricing options. You can test out the app with a fourteen-day free trial. After that, you can use pay-as-you-go pricing, which costs $3/description if you’ve got a small product range.
There are also monthly subscriptions ranging from $50-$100, which will bring your cost per description down significantly (as low as $1.25 on the highest plan).
Describe is a platform that leverages AI to generate high converting copy for landing pages, ad campaigns, and, of course, product descriptions.
Describe leverages several interesting copywriting techniques such as:
- Pain – Agitate – Solution-style product descriptions.
- Before – After – Bridge style product descriptions.
- Converting features of your products into benefits.
One of the best things about Descrii is how easy it is to use with Shopify. You can find the Descrii app in the Shopify App Store. Its bulk product description feature is useful if you’ve got a huge collection of products to update.
Describe is one of the most affordable product description generators on the market. It comes with a one-day free trial, and after that, it costs just $29/mo for up to 900 descriptions.
Adi is a content generation tool that empowers you to produce blog posts, product descriptions, and videos at scale.
Leveraging smart-AI algorithms, AdZi makes it simple to produce great content, even if you’ve no idea how to write.
Adi allows you to produce 1000s of product descriptions in no time which means you can launch and scale your store faster.
Audi has a specific Shopify App (although it’s not on the app store – which is a bit of pain), which allows you to create product descriptions in a couple of clicks.
Uniquely, AdZi also offers a done-for-you service, which it’s completely hands-off. You simply email them your product catalog, and they’ll take care of everything. Their experts will identify the best keywords and strategies to bring optimal results.
Pricing for Adzis varies heavily depending on what you’re looking for. If you opt to do your product descriptions yourself using their app, pricing runs from $0.24c to $0.90c/ description.
The done-for-you service starts at $60 for 100 product descriptions (40-70 words) but rises to $120 per 100 descriptions if you need longer copy(150 words).
See their website for more detailed pricing information and to get an exact quote for your needs.
9. Snazzy AI (now Unbounce Smart Copy)
Last but not least, we have a free product description generator called Snazzy AI.
Did you say free? Well, when I say I mean Snazzy AI has a freemium model. You can get full access to their content writing tool without a credit card. However, you’ll be limited to five copy generations per day.
After having played around with Snazzy’s tool, I can say that the copy it produces is extremely good. To the untrained eye, some of the samples I got maybe indistinguishable from human-written copy.
Like some of the other tools on this list, Snazzy lets you input your brand’s information to produce copy that sounds like you wrote it yourself. Snazzy is also very easy to use – you simply input a couple of product tags, and it gives you full-length product descriptions in return.
Snazzy is a free product description generator for up to five descriptions per day. I’d encourage you to try it for yourself and see if you like it.
To unlock unlimited product descriptions (plus same-day support and customizable templates), you’ll pay just $25/mo, billed as $300/yr or $29/mo rolling contract.
Use These Product Description Generators Wisely
Product description generators can save you buckets of time and money if deployed in the right circumstances.
Hopefully, this list has helped you find the best product description writing tool for your business. If you’re unsure which is best, test the ones that offer a free trial and see if it’s what you’re looking for.
Remember that while product descriptions are important, they’re just one piece of the puzzle when it comes to making sales in eCommerce.
No matter if you’re running a one product store or doing Shopify dropshipping – You’ll still need eye-catching photography, quality merchandising, great ads, and a killer product to seduce customers and get them to buy your product.
If you’re looking for other ways to optimize your conversion rate and make more money – remember that the post-purchase experience is just as important.
If you haven’t already, why not check out ReConvert to see how it can help you design a post-purchase experience that’ll drive your profits through the roof?
And now over to you! Have you used an AI product description writing software? What was your experience with it? Do you know a better one that we didn’t include in this post? Let us know in the comments below.