10+ Awesome Cart Upsell Examples that Convert

The easiest way to grow your Shopify revenue isn’t getting more traffic.

It’s making more money from the traffic you already have.

That’s where cart page upsells shine. These smart, low-friction offers let you increase average order value (AOV) right before checkout, without adding any barriers to purchase.

In this post, we’ll break down 10 inspiring cart page upsells examples that combine clean design with conversion-savvy logic. 

Whether you're running a one-product store or scaling a complex DTC catalog, these examples will give you clear ideas to test and implement today.

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What Are Cart Page Upsells?

Cart page upsells are targeted product recommendations, offers, or incentives shown before checkout - usually on the cart in the cart drawer (as pictured above).

Unlike post-purchase or thank-you page upsells, cart page upsells are designed to increase the order value before the sale is finalized.

They’re subtle, frictionless, and designed to feel like a helpful nudge rather than a sales push.

Why Cart Page Upsells Work So Well

Here’s what makes them a high-converting tactic:

• Low friction: No extra steps. One click, added to cart.
• High relevance: Customers are in buying mode.
• AOV booster: Add-ons, bundles, and premium upgrades mean more revenue per order.
• UX advantage: They feel like a natural part of the shopping flow.

When done right, cart page upsells can drive 10% to 30% increases in average order value.

10+ Cart Page Upsells Examples That Convert

Let’s jump in and see how some of the best Shopify stores are leveraging cart page upsells to generate a bigger average order value.

1. Gymshark - “People Also Bought” Multi-Layered Upsell

When a customer opens the cart drawer on Gymshark, they’re greeted with more than just order info - they see dynamic upsells under “People Also Bought”. It’s a product carousel featuring related gear like socks, lifting belts, and backpacks.

What makes this stand out is the layered approach. It’s not just a single product or message, but a curated selection that’s personalized and visually striking. Combined with free shipping progress and promo logic, the experience feels guided, not crowded.

Takeaway: Use layered cart upsells to create a full mini-storefront inside the drawer. This works especially well for lifestyle brands with a wide product ecosystem.

2. OddBalls - Discounted Bundle with Contextual Offer

ReConvert user, OddBalls adds a playful, high-converting twist to their cart drawer by offering matching socks as a discounted product bundle. The upsell copy - “Fancy some matching socks? Buy now and save £5!” - is casual, timely, and value-packed.

It also includes a dropdown to select size, which adds personalization without friction. The visual of colorful socks next to a black-and-white product makes it pop visually, and the discounted price makes it an easy yes.

Takeaway: A themed bundle + clear discount = a powerful cart booster. You can set up similar targeted upsells just like this in minutes with ReConvert.

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3. Ratio Coffee - “Complete Your Setup” with Paper Filters

Ratio Coffee uses a seamless cart upsell to offer a logical add-on: basket paper filters. The offer appears right in the cart drawer, framed with the helpful prompt “Complete your Ratio set up”. It’s subtle, relevant, and conversion-focused.

What makes this work is the ultra-clear context. Anyone buying a premium coffee machine likely needs filters too. The product name, price, and image are all visible, and the bold “Add” button makes the action frictionless.

Takeaway: Pair your hero product with its essential accessory. When the timing is right and the ask is simple, customers are more likely to say yes.

4. Happy Socks - Multi-Product Cross-Sell with Visual Appeal

Happy Socks turns their cart page into a colorful upsell zone by showcasing a carousel of related socks under a clear, friendly header: “Complete your order”. Each item includes imagery, price, stock status, and a quick add button, making the decision fast and easy.

The upselling strategy here is volume and variety. Instead of pushing one item, they offer several. This taps into choice psychology and encourages impulse additions, especially with small-ticket products like socks.

Takeaway: Use bright visuals and multiple options to create a scroll-stopping upsell section. Perfect for stores with wide product catalogs and low-AOV items.

5. Beardbrand - Order Protection as a Digital Upsell

Beardbrand offers a clever digital upsell: for $1.99, shoppers can “Protect My Order” and add shipping coverage directly from the cart. It’s framed as peace of mind, not just an add-on.

This works because the value feels immediate. It reassures customers during a high-friction moment, checkout, and gives them a low-cost way to safeguard their purchase. The upsell uses bold contrast, simple copy, and a single-click CTA to drive action.

Takeaway: Don’t overlook digital or service-based upsells. Warranty, insurance, personalization, or shipping protection can all boost AOV without adding inventory or fulfillment complexity.

6. Adidas - A Tale of Two Upsells: One Smart, One Missed

Adidas nails the upsell experience on the product page. After adding shoes to the cart, shoppers see a pop-up suggesting complementary items, like socks, that “will match perfectly”. It’s contextual, visual, and makes the next purchase feel like a smart, complete set.

But on the actual cart page? The experience slips. Their “Top Picks For You” section recommends the same shoes the user just added. That’s redundant and unlikely to convert.

Takeaway: Relevant recommendations drive conversions. Showing repeat items is a wasted upsell slot. Prioritize true cross-sells - think accessories, care kits, or apparel that enhances the main item.

7. GoPro – Subscription Hook Plus High-Relevance Add-Ons

GoPro combines a digital upsell and physical cross-sells for a powerful AOV strategy. When users add a product to their cart, they’re immediately offered a free 1-year GoPro Premium Subscription. The catch? It auto-renews at €49.99 after the first year. Still, the value is framed as a bonus, not a hard sell.

Then, on the cart page, they showcase discounted accessories like media mods, remotes, and tripods - all tightly aligned with the core product. Each item includes the original and sale price to drive urgency and perceived savings.

Takeaway: Use free trials or time-limited upgrades to hook customers early. Follow up with accessory cross-sells that feel like natural extensions of the main product. This dual-layer approach works especially well for brands selling kits, gear, or tech.

8. TUSHY - Bundle Upsells With Dollar-Off Framing

TUSHY turns their cart drawer into a value-focused upsell engine. Shoppers can instantly upgrade from one bidet to two, or bundle it with a matching stool. Each option clearly shows how much money the customer saves, like “$60 off” or “$19 off”.

This approach works because it combines convenience, personalization, and a financial incentive. Instead of overwhelming the shopper with separate products, TUSHY keeps it clean and choice-driven. The savings aren’t just implied - they’re spelled out in a dollar value.

Takeaway: Bundle upsells are a proven way to increase AOV, especially when paired with transparent, dollar-value savings. Great for gifting, multi-use households, or product ecosystems.

9. Cuts Clothing - Cart Drawer VIP Membership Offer

Cuts Clothing promotes its VIP membership directly in the cart drawer, offering benefits like 20 percent store credit, free express shipping, and a recurring monthly credit. It’s positioned as a smart value move, especially for repeat buyers. The sign-up bonus is highlighted in yellow, creating urgency and drawing attention to the immediate benefit.

At €106.95 per year (only revealed after adding it to cart), this is a high-AOV digital upsell. But it works because the offer is broken down clearly, showing customers how they’ll save over time and what they get upfront.

Takeaway: If you offer memberships or subscriptions, the cart is a strategic place to pitch it. Use bullet points, clear savings, and upfront rewards to make the value obvious.

10. Yellow Beauty - Bundle Upgrade With Value Highlight

Yellow Beauty uses a smart upsell tactic in their cart drawer by encouraging shoppers to upgrade to a set. If you add a single face mask, the cart suggests “The Power Couple” bundle, which includes complementary items and clearly shows a $15 savings.

The visual layout is clean and inviting, and the upsell feels like a natural next step rather than a detour. By reinforcing value with a simple savings message, the brand nudges shoppers toward a higher AOV without pressure.

Takeaway: Use small bundle upgrades and lead with savings. This approach works especially well for wellness, skincare, and CPG brands where sets feel like smarter, more complete purchases.

11. Trashy Crisps - Mission-Based and Merch Upsells

Trashy Crisps takes a bold approach to cart page upsells by blending branded merch with mission-driven impact. In the “Recommended” section, shoppers can add a Trashy hat, t-shirt, or even donate $0.25 to carbon removal research.

While the product image for the donation item could be improved, the strategy is solid. This isn't just about boosting AOV, it's about giving customers a way to connect with the brand’s purpose and identity.

Takeaway: Try using upsells to reinforce your brand story. Offering low-cost, high-impact cause-based items or branded merch can deepen loyalty and increase order value at the same time.

12. Ridge Wallets – High-Intent Add-Ons With Discount Framing

Ridge Wallets packs their cart drawer with tightly curated upsells under “Best-Selling Add Ons”. Each item, like a Bolt Action Pen or AirTag Cash Strap, features a clear product image, discounted price, and an “Add & Save” CTA.

The presentation is sleek and aligns perfectly with Ridge’s minimalist brand. By emphasizing savings and showcasing only the most relevant products, they keep the upsell frictionless and appealing to high-intent shoppers.

Takeaway: Highlight your top-performing accessories right in the cart. Use discount language and high-quality visuals to seal the deal without overwhelming the user.

Should You Use a Cart Page or Cart Drawer for Upsells?

One of the most common questions we hear is whether to show upsells in a cart drawer or a full cart page. The answer depends on your goals, your product, and your customer journey.

Use a Cart Drawer for Speed and Simplicity

Cart drawers are slide-out panels that appear after an item is added to the cart. They’re ideal when:

• You want to keep shoppers on the product page
• Your upsell is quick and low-friction
• You’re selling accessories or add-ons that need minimal context

Examples:

• Beardbrand offers $1.99 shipping protection inside the cart drawer.
• Ridge Wallets shows quick-add accessories without interrupting the flow.
• OddBalls recommends matching socks with one click.

These brands use the cart drawer to surface upsells without slowing the checkout process.

Use a Cart Page for Space and Storytelling

Cart pages are full-page views of the order summary. They’re better suited for:

• Bundles or memberships that need explanation
• Visual merchandising of multiple items
• Brand reinforcement or value-driven offers

Examples:

• Cuts Clothing pitches their VIP membership with benefit breakdowns.
• GoPro uses the cart page to offer discounted gear bundles.
• Trashy Crisps showcases mission-based upsells and merch.

Here, the upsell gets more space to breathe and persuade.

The Best Strategy? Use Both

Many successful Shopify brands combine the two. They hook the shopper with a fast, low-commitment upsell in the drawer, then expand on it with deeper offers on the cart page.

Takeaways:

• Use cart drawers for speed and simplicity
• Use cart pages for context and conversion power
• Test both and optimize based on what lifts AOV

How to Create High-Converting Cart Page Upsells

Now that you’ve seen 12 real-world cart page upsells in action, let’s zoom out. What separates a good upsell from one that gets ignored?

Here are the core principles that make a cart page upsell effective—and how to apply them to your Shopify store.

1. Keep It Relevant

The upsell should feel like a natural extension of what’s already in the cart.

• Ratio Coffee nails this by suggesting filters alongside their coffee machine.
• Yellow Beauty bundles a face mask with accessories for a complete set.

Action: Recommend products that solve the same problem, enhance the main item, or help the shopper get more value.

2. Make It Visual

Shoppers scan, not read. Strong product images and clean layouts catch attention.

• Happy Socks uses bright visuals to showcase multiple options in a grid.
• Ridge Wallets presents sleek photos that match their premium feel.

Action: Use high-quality images, tight cropping, and consistent design to make your upsell pop inside the cart.

3. Frame the Value

Let customers know what they gain, not just what they spend.

• TUSHY highlights dollar-off savings per bundle, like “$60 off”.
• GoPro frames a free subscription as €49.99 in value.
• OddBalls combines savings with playful copy, “Buy now and save £5!”

Action: Show real savings, added convenience, or a bonus they’d miss if they skip the upsell.

4. Reduce Friction

Keep upsells easy to say yes to. One click. No page reloads. No commitment required.

• Beardbrand keeps it ultra-light with a $1.99 shipping protection toggle.
• Adidas adds socks in the same pop-up as the cart confirmation.
• Ridge Wallets uses “Add & Save” buttons that instantly update the cart.

Action: Use cart drawers or embedded widgets that let users add items without disrupting their checkout flow.

5. Keep It On-Brand

Your upsells should feel like part of the experience, not tacked on.

• Trashy Crisps reinforces brand values with a carbon donation and merch.
• Cuts Clothing promotes a VIP membership in a visually cohesive block.
• Gymshark shows lifestyle-centric products that match the brand’s vibe.

Action: Match your fonts, colors, tone of voice, and product suggestions to your brand’s identity.

6. Don’t Overwhelm

A single well-placed upsell often outperforms a carousel of random suggestions.

• Ratio Coffee offers just one add-on, perfectly timed.
• Beardbrand and TUSHY keep it focused with only 1 or 2 clear choices.

Action: Start small. Test one smart upsell per cart, then layer in options based on performance.

Want to Add Cart Upsells Like These?

With ReConvert, you can add high-converting cart page upsells to your Shopify store in just a few clicks. Customize design, product logic, and offer types - all without writing code.

Start your free trial today and see how much AOV you’ve been leaving on the table.

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Final Thoughts on Cart Page Upsells

Cart page upsells are one of the easiest and most effective ways to increase AOV on your Shopify store. As the examples above show, great upsells aren't pushy, complex, or off-brand. They're timely, helpful, and aligned with what your customers already want.

Whether you’re offering a simple add-on like Ratio Coffee, bundling products like TUSHY, pitching a membership like Cuts, or reinforcing your mission like Trashy Crisps, the best upsells feel like a service, not a sales pitch.

Ready to build upsells like these on your own store?

With ReConvert, you can easily create personalized, high-converting cart page upsells that blend seamlessly into your brand experience. No developers. No guesswork. Just more revenue from the traffic you already have.

Try ReConvert free today and start turning your cart into a conversion machine.

Cart Upsell Examples FAQ

Let’s quickly cover some of the most commonly asked questions relating to cart page upsells.

What is a cart upsell?

A cart upsell is a product recommendation or special offer shown to customers on the cart page before checkout. It’s designed to increase the total order value with minimal friction.

What is the difference between a cart page and a cart drawer?

A cart page is a full-page experience where customers review their items before checkout, usually accessible by clicking “View Cart.” A cart drawer, on the other hand, is a slide-out or pop-up panel that appears on the same page when a product is added to the cart. Cart drawers keep shoppers in the flow of browsing and often feel faster and more seamless. Cart pages, while more traditional, offer more space to present upsells, shipping info, and messaging.

How do I add a cart upsell on Shopify?

You can use apps like ReConvert to easily add cart upsell widgets, product bundles, or time-sensitive offers on the cart page - no code required.

Do cart upsells affect conversion rates?

When done right, cart upsells can actually improve conversions by offering relevant items customers want. The key is subtlety and smart placement.

Are cart upsells better than post-purchase upsells?

They serve different goals. Cart upsells increase AOV before checkout, while post-purchase upsells boost revenue after the sale. The best stores use both.

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